Influencer Boxers Buckingham and Ice Poseidon Clash in MF & DAZN: 003
When Brandon Buckingham stepped into the ring against Ice Poseidon — real name Steven Bonifacio — it wasn’t just another online feud turned physical. It was the third act in a strange, wildly popular new chapter of sports entertainment: MF & DAZN: 003. The bout, broadcast live on DAZN and later uploaded to YouTube, drew over 404,000 views, proving that influencer boxing isn’t just a gimmick — it’s a cultural phenomenon with real viewership numbers.
The Rise of Influencer Boxing
It’s easy to dismiss these fights as circus acts. But look closer: Misfits Boxing LLC, founded in 2021 as a spinoff of Misfits Gaming Group, has quietly built a business model around internet fame meeting real combat. Unlike traditional boxing, where titles and rankings matter, here it’s followers, memes, and drama that sell tickets. The first two events in the series — MF & DAZN: 001 and 002 — laid the groundwork, but 003 was the one that confirmed the formula worked. No heavyweight champions, no Olympic medals. Just two guys with millions of YouTube subscribers, gloves on, and a camera rolling.
Who Were the Fighters?
Brandon Buckingham, a content creator known for his unfiltered commentary and viral clips, entered the ring with no professional boxing record — and no need for one. His appeal? Relatability. He’s the guy who talks trash online and then actually shows up. Ice Poseidon, meanwhile, is a veteran of this world. Known for his chaotic livestreams and meme-heavy persona, Bonifacio had already fought in multiple influencer bouts before this one. Neither fighter’s age, weight class, or training background was officially released. That’s not an oversight — it’s by design. The story isn’t about technique. It’s about personality.
The co-host for the event, Jet Neptune (real name Jetson Neptune), wasn’t just a side note. His presence, highlighted in promotional materials with a "special thanks" credit, signaled how deeply integrated social media influencers are in every layer of this ecosystem. He wasn’t a commentator or analyst — he was a brand ambassador, part of the show’s DNA.
The Numbers Don’t Lie
Four hundred four thousand views on YouTube in just a few years? That’s more than most regional boxing cards draw in live attendance. And DAZN, the London-based streaming giant, didn’t just air the fight — it packaged it like premium sports content. The hashtags #Boxing, #DAZNBoxing, and #DAZN weren’t just tags; they were strategic branding moves. This wasn’t YouTube chaos. It was a professionally produced, globally distributed event with a broadcast-quality feed and corporate sponsorship backing.
Compare that to traditional boxing’s struggles. In 2023, the average pay-per-view buy rate for a major title fight hovered around 300,000. MF & DAZN: 003 hit that mark on a free YouTube upload — and it’s been viewed steadily for years. That’s the power of algorithm-driven discovery. The fight didn’t need ESPN. It just needed a trending title and a meme-worthy moment.
What’s Missing — and Why It Matters
Here’s the odd part: nobody knows who won. No judges’ scores. No official result. No post-fight interview. The YouTube video simply shows the full fight — no winner declared, no announcement made. That’s intentional. The outcome isn’t the point. The spectacle is. Fans don’t tune in to see a title change hands. They tune in to see two people they follow online get punched in the face — and maybe laugh, maybe cringe, maybe argue about it for hours on Twitter.
There’s no mention of state athletic commissions overseeing the bout. No medical suspensions. No weigh-in footage. That’s not negligence — it’s the business model. These fights operate in a gray zone between entertainment and sport, avoiding the regulatory burden of professional boxing while still delivering the adrenaline.
What’s Next?
Misfits Boxing has already teased future events, but no official lineup has been announced. Buckingham and Ice Poseidon haven’t hinted at a rematch. That’s not unusual. In this world, fighters often vanish after one bout — only to return months later with a new persona, a new opponent, or a new platform. The real competition isn’t in the ring. It’s in the algorithm. Whoever can generate the most buzz, the most clips, the most "WTF?" moments wins.
And make no mistake — this isn’t going away. As Gen Z and younger millennials increasingly consume sports through TikTok, YouTube, and Twitch, the lines between athlete, entertainer, and content creator keep blurring. DAZN and Misfits Boxing aren’t just riding a trend. They’re building the next generation of sports media.
Frequently Asked Questions
Did anyone win the fight between Brandon Buckingham and Ice Poseidon?
No official result was ever announced. The YouTube video of the full fight contains no winner declaration, no judges’ scores, and no post-fight announcement. This is intentional — the event was designed as entertainment, not a sanctioned bout, so outcomes are left ambiguous to keep the focus on spectacle rather than competition.
Why didn’t the fight have a location or date listed?
The organizers prioritized viral reach over traditional boxing transparency. Unlike state-sanctioned events, MF & DAZN events don’t require public disclosure of venue or date. The lack of specifics helps maintain the event’s online-first identity — it’s less about where it happened and more about how many people watched it online.
How is this different from traditional boxing?
Traditional boxing is governed by athletic commissions, requires medical clearances, and tracks records. Influencer boxing like MF & DAZN skips all that. Fighters are selected for their online fame, not their record. There’s no official weight class, no unified rules, and no title on the line — just entertainment designed for social media virality.
Who is Jet Neptune, and why is he mentioned so much?
Jet Neptune (Jetson Neptune) is a social media personality and co-host of the event, credited with "special thanks" in promotional materials. He’s not a boxer or commentator — his role was to amplify the event’s online presence, likely through cross-promotion on his own platforms. His inclusion reflects how influencer boxing relies on networked fame, not just ring action.
Is MF & DAZN still active today?
While no new events have been officially announced since MF & DAZN: 003, both Misfits Boxing and DAZN continue to explore influencer-driven content. DAZN has since aired other non-traditional boxing events, and Misfits has partnered with new creators. The model remains viable — it’s just quieter now, waiting for the next viral moment to reignite.
Why did this fight get so many views?
It tapped into the perfect storm: two well-known internet personalities, a dramatic buildup through social media, and a free, easily shareable platform (YouTube). The fight’s lack of official rules and outcomes made it feel unpredictable — and that uncertainty drove curiosity. People didn’t just watch to see who won. They watched to see what would happen next.